Effectively Impacting the Consumer Through Digital Media




The Voice is a singing competition television show full of live, real and raw entertainment that gives aspiring singers to work together with award winning artists to be discovered in the music industry.

Target Audience:

The Voice has a national average audience of 1.387 million viewers, most of which their target audience ranges from 16-39 years old. The Voice meets the needs and wants of the target audience by providing people who are passionate about music a chance to become an artist, even at the age of 13. Having these opportunities to teenagers extends the audience and fan base because you see the growth and coaching happening within the competition. There are many examples of how artists started in the industry but this show gives the chances to view all the steps as well as having their audience be heard and a part of the journey of these competitors.

Social and Consumer Experience:

The Voice is a major social experience for all people, competitors, judges, viewers, etc. The engagement that the show has with their audience to allow them to vote for their favorite artist each week, create hashtags that can be used on social media and potential shout outs to their viewers on the show encourages them to continue to watch and remain engaged with the show. The Voice also does a great job with providing the viewers with what they want to see, or who. For instance, each season they try to change the judges so that they can attract new audience or simply keep the previous audience on a higher margin. As a viewer myself, I've watched how much they've changed the appearance of the show and how much they've grown to become more engaging and enjoyable to watch. The Voice has also shown that their judges are great coaches by demonstrating that they can sing together and individually different genres, not just the genre listeners are used to.

Digital Media Followers:

The Voice uses all social media platforms to interact with their audience as well as target new viewers. For instance, they share behind the scene clips, never before seen footage, and simple engagement between the artists with their coaches and how they interact with one another. These tactics are super important and great because it allows viewers to feel heard by allowing them to vote, they're able to use hashtags that build connections with teams and vote for their favorite artists. Having these kinds of engagement on social media is super helpful for the television show itself because it's easier for them to receive feedback from their audience, another way for them to continue change in future season.

Potential Changes:

Being a follower on Instagram, Facebook and TikTok, I thoroughly enjoy all and wouldn't change anything. Their pages are fun, engaging and truly represent what the viewers receive on the actual show on a weekly basis. The only personal change I would want is to have my favorite judge, Blake Shelton, back but the new judges are 100% holding down the fort. 

I'm looking forward to seeing the possible changes they'll have for Season 26 as we're just getting started, besides having Snoop Dogg as one of the judges. I'm super excited to see what happens.

The Voice is a great example of how a company can remain relevant and engaged for so many seasons throughout social media and have their targeted audience engaged.

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