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Marketing Perspective: The Influencer

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  With today's time, you can find almost anything by searching things up and viewing it on social media platforms, Facebook, Instagram, TikTok, etc. Social media influencers are successfully becoming more and more interesting to their targeted audience and are becoming more popular by the work they do on a daily basis. In "The Influencers" article they share how celebrities are making millions of dollars by simple video content, wearing specific logos, making viewers laugh, etc. As someone who loves social media, I believe that each social media influencer is brillant. To them, things may come naturally but as a viewer, I see that they're fearless, creative and just confident in themselves. As their following numbers increase, some of their privacy is taken simply because of how noticeable and famous they've become on social media. They have to stay committed to posting content, remain relevant and engaging with their audience. Ones with a bigger following number ...
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Effectively Impacting the Consumer Through Digital Media

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The Voice is a singing competition television show full of live, real and raw entertainment that gives aspiring singers to work together with award winning artists to be discovered in the music industry. Target Audience: The Voice has a national average audience of 1.387 million viewers, most of which their target audience ranges from 16-39 years old. The Voice meets the needs and wants of the target audience by providing people who are passionate about music a chance to become an artist, even at the age of 13. Having these opportunities to teenagers extends the audience and fan base because you see the growth and coaching happening within the competition. There are many examples of how artists started in the industry but this show gives the chances to view all the steps as well as having their audience be heard and a part of the journey of these competitors. Social and Consumer Experience: The Voice is a major social experience for all people, competitors, judges, viewers, etc. The en...
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A Day in the Life

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  Digital media and technology plays a significant role in society and has made such impact. For instance, growing up we used dictionaries, encyclopedias and communication was either in person or mailing letters. Because of digital media, we're now able to web search everything, send emails, shop online, etc. I've personally seen how much digital media has changed my life, good and bad, and would like to share those observations with you. Sites and Applications     My daily routine includes numerous sites and applications. First app I open is gmail. As someone who's always on the go and needs their to-do list to survive, I quickly look over how many emails I have, both in my personal and work account. By doing such, I'm able to fill in my to-do list and prioritize what needs to be accomplished for the day/ week. Once I've reviewed my emails, I automatically gravitate towards Facebook, Instagram and TikTok. This helps me feel like I'm catching up with friends and...
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