Marketing Perspective: The Influencer

With today's time, you can find almost anything by searching things up and viewing it on social media platforms, Facebook, Instagram, TikTok, etc. Social media influencers are successfully becoming more and more interesting to their targeted audience and are becoming more popular by the work they do on a daily basis. In "The Influencers" article they share how celebrities are making millions of dollars by simple video content, wearing specific logos, making viewers laugh, etc. As someone who loves social media, I believe that each social media influencer is brillant. To them, things may come naturally but as a viewer, I see that they're fearless, creative and just confident in themselves. As their following numbers increase, some of their privacy is taken simply because of how noticeable and famous they've become on social media. They have to stay committed to posting content, remain relevant and engaging with their audience. Ones with a bigger following number ...